I would take 5 to 10 years to build my business venture. Once my
venture reaches a high enough valuation, I would partner with a brand that
shares my vision for the company and sell greater than 50% of the company to
that brand. This would help me further grow my brand. It would also give me
less responsibility and more time to do other things.
With my exit strategy, I’m in it for the long-haul. I chose a business venture that will take me years to develop. This is because it has a high start-up cost and requires multiple stakeholders including software designers, hardware designers, and fitness instructors. I'm dedicated to taking the time to build my business until it's established. Once it's established, I want to sell more than half of it so that I can have less responsibility but still be a part of the decision making process. Because of this, I've put thought into future R and D and infiltrating new market segments.