21A: Reading Reflection 2

“The Art of Social Media” by Guy Kawasaki

1)    What was the general theme or argument of the book?

“The Art of Social Media” is a compilation of over 100 practical tips on how businesses should manage their social media. It was written by Guy Kawasaki, Apple’s chief evangelist for the Macintosh computer. The book gives advice on how businesses can create a modern day clean cut and professional social media presence to engage their audience.

2)    How did the book, in your opinion, connect with and enhance what you are learning in ENT 3003?

As an entrepreneur, the world needs to know you exist. One of the best ways to increase awareness about your new product or service is to market yourself through social media. Social media also helps entrepreneurs get quick feedback on their products and services and monitor product sentiment and competitors.

3)    If you had to design an exercise for this class, based on the book you read, what would that exercise involve?

I would have the class make social media posts for their entrepreneurial venture. Part of the assignment would be to research and select a top social media channel that your audience is on then to create a social media account on that network. The last part of the assignment would be to write a reflection on this experience.

         4) What was your biggest surprise or 'aha' moment when reading the book? In other words, what did you learn that differed most from your expectations?

I learned that that majority of content you post doesn’t have to be original content. Posting quality original content takes a lot of time and can only provide approximately two posts per week. Instead, content curation should be used to fill in the gaps and meet post quotas. Content curation involves sharing content that has already been created and adding an opinion or etc. to the content.